There's hot and then
40 years at 40 degrees.
Popularized in the early 1970s, Bikram Yoga is a hardcore spinoff from the original Hatha Yoga. Yogis sweat their worries away in 90 minute practices, performing a series of 26 postures and 2 breathing exercises. The crazy part? The thermostat is fixed at 40° Celsius the entire time.
In 2012, a newcomer arrived on Edmonton’s yoga scene. But with so many other studios in the city, standing out wasn’t an easy task. Starburst was tasked with creating an appealing and exciting identity system that would help introduce and establish Bikram East Edmonton.